Apple Conducts Layoffs Across Siri and Vision Pro Divisions Amid Strategic Shift

Apple has initiated a round of job cuts impacting its Siri and Vision Pro teams, signaling a potential pivot in the company’s focus as it navigates the evolving landscape of spatial computing and artificial intelligence. According to a report by Bloomberg, the layoffs have affected more than 200 employees.

The restructuring efforts appear to be concentrated on the Vision Pro hardware ecosystem. Sources indicate that Apple is “largely shutting down” its dedicated gaming team for the headset, while simultaneously reducing the size of the division responsible for creating immersive video content. These moves suggest a recalibration of the resources Apple is dedicating to its high-end, $3,499 headset, which launched in early 2024 as the company’s ambitious entrance into “spatial computing.”

A Changing Vision for XR

Despite the Vision Pro receiving an M5 chip update last year, the device has struggled to gain significant market traction. Recent reporting suggests the company’s roadmap for XR (extended reality) is in flux; while there are indications that a slimmer, lighter successor to the current headset is in development, reports from earlier this year suggested that Apple had suspended collaboration with Samsung Display on components for a more affordable, entry-level version of the device.

However, the company remains interested in the wearable hardware market. Following the widespread consumer interest in Meta’s smart glasses, industry reports suggest Apple is aiming to release its own pair of smart glasses. Current projections point toward an announcement at WWDC 2027, with a potential retail launch slated for the end of that year.

AI Integration and Business Evolution

The job cuts extend to the Siri division as well. Apple recently unveiled a revamped, AI-powered version of its virtual assistant at this year’s Worldwide Developers Conference (WWDC), which is expected to enter a public beta phase later this year.

In a statement provided to Bloomberg, an Apple spokesperson noted that the company is making these changes to “evolve our business to deliver the best experiences for our users.” The company added that it intends to open new roles as part of this transition, though it has not provided further details regarding the scope of those internal shifts.

The move reflects the broader volatility seen across the tech industry, where major players are increasingly prioritizing artificial intelligence and efficient resource allocation over long-term bets on nascent hardware categories. As Apple prepares to roll out its AI-enhanced software, the impact of these layoffs may serve as a bellwether for the company’s hardware priorities throughout 2027.