Walmart’s “Bricktember” Event Offers Rare Discounts on Brand-New LEGO Sets
September has arrived, and for LEGO enthusiasts, that means one thing: Walmart’s annual “Bricktember” sale is officially underway. As part of this year’s Labor Day promotional push, the retail giant has rolled out a massive catalog of discounted sets. However, navigating the online sale page can be a daunting task for even the most seasoned collector.
A Maze of Deals
The primary Bricktember sale page currently functions as a chaotic hodgepodge. Shoppers will encounter a mix of deeply discounted items, full-priced sets, and products obscured by “see price in cart” tactics. Without comparing individual listings against the official LEGO Store’s Manufacturer Suggested Retail Price (MSRP), it is difficult to determine which items offer genuine value and which are essentially stagnant.
To help clear the clutter, experts have spent hours cross-referencing market data and release calendars to isolate the most worthwhile bargains from the noise.
New Releases Get Early Price Cuts
Perhaps the most surprising aspect of this year’s event is the inclusion of sets that only hit shelves on September 1. Typically, brand-new LEGO releases remain at full price for weeks, but Walmart has bucked that trend.
Shoppers can currently find discounts on all five of the 2026 LEGO Advent Calendars, perfect for those looking to get a head start on holiday preparations. Additionally, the highly anticipated Mayor Manor set is included in the promotion. This set is particularly notable as it marks the debut of the “Midnight Valley Collection”—a new, darker aesthetic line featuring unique, odd-angled architecture and glow-in-the-dark minifigures.
Even the recently released Olivia Rodrigo LEGO sets, which only debuted last month, have already been ushered into the sale rotation, providing a significant opportunity for fans to pick them up for less than MSRP.
Expert Advice for Shoppers
While the sale offers some stellar opportunities for builders to expand their collections, the sheer volume of items makes caution a necessity.
“I’ve been tracking LEGO set release dates and prices for years now,” says Chris Reed, a senior commerce editor. “The best advice I can give is to cross-reference every potential purchase with the official LEGO Store. Don’t get duped into thinking something is a great deal just because it appears on the sale page.”
For those ready to hunt for their next build, the sale is live now at Walmart, though collectors should act quickly; as with most seasonal events, the most popular inventory is expected to fluctuate as the month progresses.
