Bengaluru Unicorn Glance Transforms Shopping with New Apple Integration

BENGALURU: In a significant milestone for Indian tech, InMobi’s unicorn startup Glance has announced the launch of its “agentic” shopping experience directly within the iOS ecosystem. By integrating natively with Apple Intelligence and Siri, the platform is effectively moving the consumer shopping journey away from traditional standalone apps and into the realm of conversational, AI-driven assistants.

This development marks a deeper collaboration between the Bengaluru-based company and the tech giant. While Glance has previously maintained a presence on the App Store, this latest integration marks its first foray into Apple’s core intelligence framework, transforming how iPhone and iPad users interact with commerce.

Moving Beyond the App

The new experience is powered by an agent-to-agent integration with Siri, rather than the traditional lock-screen features Glance is known for. With the arrival of iOS 27, users can leverage Glance’s sophisticated commerce engine through simple voice commands.

The technology leverages a three-layered stack that combines Apple’s on-device foundation models with Glance’s proprietary understanding of consumer intent. For example, a user can snap a photograph of a piece of clothing they see in the real world and ask Siri where to purchase it. The Glance agent identifies the item, provides purchasing options, and even facilitates a virtual try-on experience—all processed directly on the device to prioritize user privacy.

A Global Validation for Indian Tech

Naveen Tewari, founder and CEO of InMobi, emphasized the technical rigor behind the partnership. “Together, we worked on bringing agentic commerce directly into this experience, enabling a consumer’s shopping intent to translate into discovery and action,” Tewari stated in a recent social media post.

Mansi Jain, COO at Glance, described the project as a deep-tech initiative that signals the company’s maturation on the world stage. “We are the only platform building from India for the world that is currently being showcased on the Apple stage,” Jain noted. She added that the investment has been heavily focused on human capital and joint engineering efforts between the two companies’ development teams.

The Future of Agentic Commerce

Glance is betting heavily on the shift toward autonomous shopping. While the feature remains experimental, the company reports that approximately 15% of its 10 million monthly active users in the United States are already engaging with its commerce agents. The company projects that within the next two to three years, more than half of all consumers will transition to using AI agents for their shopping needs.

Strategically, the move to iOS is expected to bolster the company’s financial metrics significantly. Industry data suggests that the average revenue per user (ARPU) for iOS users is typically double that of their Android counterparts, a trend Glance aims to capitalize on as it expands its footprint.

With roughly $300 million in revenue already under its belt, Glance’s latest move into the Apple ecosystem confirms its thesis: the future of retail lies not in browsing crowded store shelves or infinite digital catalogs, but in a seamless, personalized, and agent-led experience. As the company continues to refine its on-device image generation and commerce intelligence, it remains a focal point for India’s growing influence in the global artificial intelligence landscape.

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