Agoda, the Singapore-based digital travel platform, has officially announced the appointment of renowned actor and social media creator Riisa Naka as its new brand ambassador for Japan. The partnership kicks off with a vibrant, nationwide marketing campaign titled “GO GO with Agoda!”, which launched across Japan on October 1, 2026.
By enlisting Naka—a figure celebrated for her cross-generational appeal and authentic engagement with fans—Agoda aims to bridge the gap between dream-vacation planning and the actual act of booking. Known for her down-to-earth personality and infectious energy, Naka serves as the face of the brand’s mission to demystify travel planning and encourage Japanese consumers to turn their “someday” travel ideas into concrete itineraries.
The campaign centers on a series of playful TV commercials that lean heavily into distinct elements of Japanese pop culture. In a clever nod to local entertainment, one spot features a whimsical storyline inspired by Japanese Tokusatsu—the action-heavy genre famous for its special effects—while another features Naka interacting with a kappa, a mythical water spirit, during a serene hot springs getaway. The creative execution is designed to be humorous and approachable, punctuating the narrative with the recurring, brand-reinforcing sound of “A-GO-DA!” and the energetic call-to-action, “GO GO with Agoda!”
Kris Suebjaklap, Senior Vice President of Marketing at Agoda, emphasized that the campaign was born out of a desire to eliminate the “friction” that often prevents people from finalizing their travel plans. “We know Japanese travelers want to explore more of their own country, but sometimes the planning just gets in the way,” Suebjaklap said. “Whether it’s a hot spring escape or a traditional ryokan experience, we want to make finding and booking those stays effortless. Our goal is to help people move from ‘I’ve been thinking about a trip’ to ‘I’m booking it right now.’”
Beyond the star-powered commercials, the campaign highlights the sheer scale of the Agoda platform, which offers users access to more than 6 million holiday properties, over 130,000 flight routes, and 300,000 activities. By emphasizing the ability to bundle these services into a single, confident booking experience, Agoda is positioning itself as the go-to solution for travelers seeking both value and convenience.
As of October 1, the “GO GO with Agoda!” campaign is fully live, spanning national television, YouTube, and various digital channels. With a focus on domestic travel and ease of use, Agoda’s latest initiative is poised to tap into the post-pandemic wanderlust of the Japanese market, aiming to turn travel inspiration into a seamless booking experience for millions of users across the country.
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