Siam Piwat Group, the renowned retail and real estate powerhouse behind Bangkok’s iconic Siam Paragon and ICONSIAM, has announced a landmark expansion into Southern Thailand. The company has officially unveiled plans for “ICONPHUKET,” a massive THB 10 billion project set to transform the island’s tourism landscape when it opens in 2029.
Designed as a “first-of-its-kind” Hybrid Retail-Attraction and Entertainment Destination, ICONPHUKET aims to serve as a cultural and economic gateway for Thailand’s 14 southern provinces. The project promises to bring together the region’s unique heritage, creative industries, and local products, offering an immersive experience for both domestic and international travelers. The site will feature 12 world-class attractions, seamlessly integrating nature with public spaces to create a year-round destination.
Chadatip Chutrakul, Chief Executive Officer of Siam Piwat Co., Ltd., emphasized the project’s strategic importance. “ICONPHUKET represents the next chapter of our vision to create destinations that generate economic value while showcasing Thailand’s strengths to the world,” said Chutrakul. “By connecting the capabilities of all 14 southern provinces with global opportunities, ICONPHUKET will serve as a hub for tourism, investment, and the creative economy.”
The development is set to anchor “Synthesis Ark Phuket,” a massive THB 50 billion (US$1.5 billion) mixed-use megaproject led by the CV Group of Companies. Spanning over 80 hectares in the Thalang district, this broader development will include luxury residences, hotels, office spaces, educational institutions, and state-of-the-art health and wellness facilities. Strategically positioned near Phuket International Airport and local yacht marinas, the full Synthesis Ark project is slated for completion in 2032.
Sustainability is at the core of the design. Over 40% of the ICONPHUKET site will be dedicated to green and open spaces, with the remaining area heavily focused on entertainment and cultural exhibits. The developers have committed to utilizing green technologies, resource-efficient systems, and smart mobility solutions to ensure the project meets modern environmental standards. Furthermore, the venue is intended to act as a vital platform for small and medium-sized enterprises (SMEs) and community-based businesses, giving local entrepreneurs unprecedented access to global markets.
Beyond its physical footprint, ICONPHUKET is expected to be a major economic engine. Estimates suggest the project will support between 50,000 and 80,000 jobs throughout its construction and operational phases. By encouraging longer stays and increasing tourism expenditure across the southern region, the developers hope to solidify Phuket’s status as a global benchmark for destination development.
As the project moves from the planning stage toward its 2029 debut, it stands as a testament to the continued growth of Thailand’s tourism sector. Further announcements regarding the specific attractions and architectural milestones of ICONPHUKET are expected in the coming months. For more information, visit www.iconphuket.com.
Disclaimer: This content is auto-generated for informational purposes only.
Source: Read Original News
