Xaar has officially appointed Printpac as the primary distributor for its Versatex Printbar system across the United Kingdom and Ireland, marking a significant step in the company’s efforts to expand regional access to cutting-edge digital embellishment and specialist printing technologies. This strategic partnership aims to empower label and packaging converters by providing them with the tools to upgrade existing infrastructure without the need for costly machinery replacements.
Under the terms of the agreement, Printpac—a company known for its extensive expertise in equipment distribution—will provide comprehensive sales, professional installation, and ongoing technical support for the Versatex Printbar. The system is designed to be seamlessly integrated into existing analog printing presses, finishing lines, and various converting equipment, offering a flexible pathway for businesses to enter the digital printing space.
The Versatex system offers a versatile array of configurations, including options for varnish, high-opacity white, and variable data black. These capabilities allow converters to produce a wide range of premium effects, such as spot varnishing, high-build gloss, tactile matte textures, cold foil, and functional features like Braille. Additionally, the technology supports high-end personalization and variable data printing, which are increasingly sought after by brands looking to add value to their packaging.
Printpac’s founder, Neil Stephenson, brings over 25 years of specialized industry experience to the collaboration. His firm has built a strong reputation for delivering high-quality technical support throughout the UK and Ireland, making them an ideal partner to champion Xaar’s innovative technology.
“We are delighted to be collaborating with Xaar as we focus on helping print businesses across the UK and Ireland understand the creative, operational, and commercial opportunities that the Versatex Printbar can provide to their existing label and packaging lines,” said Stephenson.
For Xaar, the appointment serves as a vital component of its broader strategy to scale its international sales and support network. Liam Mooney, Business Development Manager at Xaar, emphasized that the partnership will provide converters with the local, hands-on expertise required as they evaluate the adoption of digital embellishment.
“This agreement ensures that our customers have access to the regional expertise they need as they explore new specialist printing applications,” Mooney noted.
This move follows Xaar’s recent selection of Colordyne Technologies as its North American distributor for the Versatex line, highlighting a clear global push to place this technology into the hands of converters worldwide. By leveraging Printpac’s established network in the UK and Ireland, Xaar is well-positioned to help local converters navigate the evolving demands of the premium packaging market, offering a pragmatic solution to modernize production lines while maximizing the potential of existing assets.
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