Maverik CEO Crystal Call Maggelet took center stage at the recent Cache Business Women’s Conference in Logan, sharing her journey from navigating a male-dominated industry to steering a massive corporate empire through financial crisis. Addressing a crowd of over 300 attendees, Maggelet’s keynote provided a masterclass in resilience, leadership, and the shifting landscape for women in high-level business roles.
## From Family Legacy to Corporate Resilience
The event, themed after the iconic “Rosie the Riveter,” highlighted the importance of grit in the modern workforce. Maggelet, who serves as the CEO of Maverik and the board chair and CEO of FJ Management Inc., recounted her early career days. She vividly described the skepticism she faced as a 20-year-old woman entering the world of petroleum and propane sales.
Her narrative was not one of effortless success, but rather one defined by trial and error. After earning her stripes in the family business and later attending Harvard Business School—where women represented only 27% of the student body at the time—Maggelet faced her most significant professional hurdle: steering her family’s company through a near-collapse. She described the humbling period of taking the reins during a bankruptcy crisis, a defining moment that shifted her perspective on leadership from simple profit-seeking to long-term sustainability and job preservation.
## Bridging the Gap in Leadership Development
During her address, Maggelet touched upon the evolving structural challenges for professional women. In a candid Q&A session, she emphasized the importance of grooming talent within the ranks. According to Maggelet, the path to the C-suite for women is often blocked by a lack of investment in middle management. She argued that companies must actively mentor women in lower and mid-level roles to ensure they are prepared for the rigors and responsibilities of executive positions later on.
Her perspective aligns with broader trends in the modern corporate sphere, where industry leaders are increasingly focusing on mentorship as a critical metric for organizational health. By prioritizing the internal development of female leaders, Maggelet believes companies can create more diverse and resilient governance structures.
## Leveraging Technology and Future Ambitions
While her speech focused on legacy and leadership, Maggelet also offered a glimpse into her vision for the future. Her current initiatives extend far beyond the convenience store industry. As a member of the Organizing Committee for the Utah 2034 Olympic and Paralympic Games, she is channeling her energy into environmental and civic projects, most notably the restoration of the Great Salt Lake.
Her approach to business remains grounded in a “people-first” philosophy. Whether she is discussing the competitive landscape of the retail market or the intricacies of managing a diverse portfolio of companies—ranging from VIO Med Spas to TAB Bank—Maggelet’s focus is on the human element. For the audience in Logan, her message was clear: personal growth and professional ambition are not mutually exclusive. As she noted in her closing remarks, the attendees’ presence at the conference was a testament to their commitment to personal development, a quality she views as the ultimate foundation for success.
By building value that lasts and cultivating environments where employees feel genuinely supported, Maggelet continues to redefine what it means to lead in an ever-changing economy.
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