Sadele founder Sarah Myer is challenging perceptions of artificial flowers


Sarah Myer is “a tulips girl”. “I chose one flower type for my wedding,” she says. “It was always going to be tulips. They’re sculptural and impactful.”

At Myer’s wedding the flowers were real – but as the founder of Sadele – which she created just two months ago – Myer hopes will change the way we view artificial flowers. Or, as Myer calls them, “evergreen”.

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