The Sculpted By Aimee pop-up will be offering complimentary foundation shade matching ‘in seconds’, SPF top-ups, exclusive merch and prizes
The Sculpted By Aimee Sculpted Service Station is coming to Covent Garden(Image: Sculpted By Aimee)
Discovering the perfect makeup products for our skin tone and complexion sounds like it should be the easiest task in the world. But it’s quite the opposite as a lengthy, sometimes years-long process that is expensive and demands plenty of trial, error and perseverance.
For most of us, we’ve experienced our foundation appearing slightly too orange, patchy or overly pale, creating an almost ghostly appearance. Not ideal. This is particularly true when purchasing products online, despite the availability of various skin-matching tools.
The ideal approach is to actually visit somewhere beauty enthusiasts can have their perfect shade professionally matched to their complexion. And beloved Irish brand Sculpted By Aimee – whose products have shocked users with its shade-matching abilities – is bringing its prowess to a pop-up event where ticketholders can receive a complimentary shade match through its Beauty Service Station.
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After the triumph of its Dublin event, the pop-up will arrive in Covent Garden, London, on June 19 and 20 between 10am and 5pm. Called the Sculpted Service Station experience, it will provide complimentary shade matching ‘in seconds’, SPF top-ups, exclusive merchandise and prizes – a lovely bonus ahead of summer.
Perfect for those preparing their makeup collection for the season, the pop-up will concentrate on perfecting base products for the face, assisting customers in finding their ideal formula and shade while showcasing the brand’s star products: HydraTint, Cream Cushion, Brighten Up Concealer, and Beauty Base, reports the Mirror.
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Sculpted By Aimee’s Beauty Service Station offers express shade matching, summer merch, the perfect base formula, prizes and more. Shoppers can then purchase their products.
While entry to the event is free, beauty fans keen to guarantee their spot will need to sign up here. Additionally, exclusive Sculpted merchandise will be up for grabs across both days for the first 200 visitors, distributed on a first-come, first-served basis during the 10 am slot only.
Those looking to purchase their perfect shade can do so on the day. On offer for colour matching at the event is the brand’s HydraTint Moisturising Tinted Serum, which ranks among the company’s top-selling items. Boasting a lightweight, silky formula made up of 90% skincare ingredients, it provides a subtle tint while deeply nourishing the skin.
It’s available in 20 different shades with varying undertones and comes with an essential skincare step: factor 20 SPF protection. Although in the summer, it’s recommended to wear higher SPF too.
The tint is celebrated for balancing skin tone while delivering a natural and gentle glow that leaves complexions looking radiant and silky. With a natural finish, it’s been praised by shoppers for delivering that ‘no makeup, makeup’ aesthetic – perfect for holidays.
The brand explains: “Think of it as your morning serum and favourite base in one”, and highlights how it simplifies routines for time-pressed individuals: “From school runs and meetings to gym classes and summery brunch dates, HydraTint melts in for effortlessly smooth, subtly radiant skin.”
Boasting a 4.8 star rating and achieving ‘viral’ status, its ‘absolutely beautiful’ make-up has earned praise from beauty lovers for ‘gliding’ across skin without settling into fine lines. One user shared their experience and said: “Love this product, glides on skin, does not settle in fine lines, leaves skin smooth and healthy.”
Another individual commented: “Loving this product. Feels so light on my skin yet looks like I’ve makeup on without feeling I’ve makeup on.” However, some users noted their redness was still visible and dry patches remained unaffected.
One review read: “This product is light coverage and easy to apply. Feels very light on the skin. It doesn’t cover redness and clings to dry patches on skin. Doesn’t last on skin.”
Nevertheless, another satisfied customer chimed in: “Absolutely beautiful, melts into your skin. Not cakey or heavy, leaves a lovely glow to the skin.” If this particular serum foundation isn’t hitting the mark, L’Oreal Paris’s True Match Nude Plumping Tinted Serum is a great alternative, priced at £14.99.
It has a similarly sheer, lightweight coverage while hydrating and nourishing the skin. It’s also a previously loved product of Molly-Mae Hague. For a comparable sheer-to-light coverage formula, Charlotte Tilbury’s Unreal Skin Foundation Stick, retailing at £37, blurs and smooths skin for a ‘soft-focus skin glow’.
Shoppers can also utilise the Charlotte Tilbury online shade matching tool to find their ideal match.
Sculpted By Aimee’s Cream Cushion Foundation is another product shoppers can shade match at the event. Having also achieved viral status thanks to its K-beauty-inspired composition, it combines silky, stretch-fit polymers with a fine mesh applicator to deliver buildable yet breathable coverage.
Beauty fans who have tried this creamy foundation have revealed how its finish receives compliments, with one review stating: “I love it so much like skin care. Everyone is complimenting me about my skin.”
Another user commented: “Absolutely love this foundation. It’s creamy and doesn’t sit in any fine lines or wrinkles, the coverage is buildable, and my skin looks so healthy and hydrated with it. My new favourite thing.”
However, some customers struggled to discover their ideal shade using the shade matching tool, explaining: “Pleasantly surprised. This is the best cushion foundation I’ve tried so far. I’ll probably get a lighter shade as the one picked is a bit darker than expected.”
One remedy for this issue is, naturally, visiting the Sculpted By Aimee Beauty Service Station, where ticket holders can discover their perfect match at no cost. Discover more about the event, taking place in London’s Covent Garden, June 19 and 20, here.
