Best Buy Kicks Off Surprise 60th Anniversary Sale as Summer Winds Down
MINNEAPOLIS, MN – August 20, 2026 – As the warmth of summer 2026 begins to fade and the retail world turns its gaze towards the upcoming Black Friday and holiday seasons, a surprising and significant sale has emerged from an unexpected quarter. Best Buy, the venerable electronics retailer, is celebrating a remarkable milestone – 60 years since its inception – with a special anniversary sale that commenced this week. The limited-time event, accessible exclusively through Best Buy’s online store, offers substantial discounts on a wide array of tech and gaming products and is set to conclude this Sunday, August 23rd.
The timing of this Best Buy sale has caught many by surprise, as retailers typically reserve their most aggressive promotions for the imminent autumn and winter shopping extravaganzas. However, the company appears keen to mark its six decades in business with a celebration that benefits consumers directly, offering a compelling opportunity to snag sought-after items before the traditional holiday rush.
Among the myriad of deals, several stand out, particularly for gamers and collectors. A major highlight is the physical version of Final Fantasy 7: Rebirth for Switch 2, now available for an enticing $34.99. This edition not only offers the critically acclaimed RPG experience adapted for Nintendo’s latest console but also includes an exclusive Zack Fair Magic: The Gathering – Final Fantasy card, making it a must-have for both ardent fans and trading card enthusiasts. For those who have yet to embark on this epic journey beyond Midgar, this weekend presents an ideal chance to dive into the expansive world at a significantly reduced price.
The gaming deals extend further with Star Wars Outlaws for PS5, dramatically priced at just $12. Beyond the realm of gaming, tech aficionados can find the highly coveted Apple AirPods Pro 3 for only $189.99, a considerable saving on the premium audio accessory. Collectors and hobbyists are also catered to, with the Magic: The Gathering’s Foundations Starter Collection available for $47.99, and the creative Lego Creator 3-in-1 Astronaut set reduced to $38.49.
Beyond these featured picks, the 60th-anniversary sale encompasses a vast catalog of discounted items. Shoppers can explore deals across categories including toys, collectibles, gaming accessories, laptops, home appliances, cell phones, headphones, and much more. This expansive selection ensures that there’s something for virtually every type of deal hunter.
The IGN Deals team, with its combined three decades of experience in identifying prime discounts and pre-order opportunities online, has highlighted this Best Buy event as particularly noteworthy. Robert Anderson, IGN’s Senior Commerce Editor and a recognized expert in games, collectibles, and trading card games, has personally endorsed several of the deals, encouraging consumers to explore the full range of offers before they expire.
Best Buy’s 60th Anniversary Sale provides a unique opportunity for consumers to secure cutting-edge technology and entertainment products at celebratory prices. With the sale concluding this Sunday, August 23rd, interested shoppers are encouraged to visit Best Buy’s online store promptly to take advantage of these limited-time offers.
