Created in September 2022 on the initiative of Rolex, Richemont and Patek Philippe, Watches and Wonders Geneva Foundation is a non-profit foundation based in Geneva with a mission to promote watchmaking by organizing the annual Geneva Salon. Chanel, Hermès and LVMH are also members of the WWGF Board.
Anchored by Rolex, Patek Philippe, and Richemont marques (including A. Lange & Söhne, Cartier, IWC, and Vacheron Constantin), Watches and Wonders now includes brands such as Bulgari, TAG Heuer, and Zenith, as well as Hermès and Chanel. Swiss independents, including Oris and Norqain, as well as international players such as Grand Seiko of Japan and Germany’s Nomos and Sinn, also participated in 2026. The WWGF says it will provide further details of the show and a full slate of participating brands for 2027 at a later date.
