Georges Kern, who has led Breitling under new ownership since 2017, overseeing a more than doubling of annual sales to above CHF 800 million, according to analyst estimates, and one of the most dramatic turnarounds in modern watchmaking, becomes the new CEO of the House of Brands, overseeing the three marques and their leadership in a newly created role.
At Universal Genève, which relaunched this month in the high-end segment in what’s likely the most ambitious watch brand return and repositioning in decades, Grégory Bruttin remains Managing Director. Meanwhile, at Gallet, the approachable-priced brand known for its Flying Officer and Multichron models, to be revived in August this year, Erwan Rossignol, who is already leading the team preparing the relaunch, becomes Managing Director.
The changes confirm the multi-brand ambitions of the private-equity-backed Grenchen, Switzerland-based company, and provide a structure similar to that of other groups with portfolios of several watch brands, including Richemont, Swatch Group, and LVMH.
