De Vere, the renowned collection of historic mansion house estates and distinctive contemporary hotels, has officially announced a high-profile partnership with three elite British athletes. Olympic gold-medal swimmer James Guy MBE, England and Saracens rugby star Jess Breach, and elite triathlete Hugo Milner have been named as the brand’s new official Sports Ambassadors.
The strategic collaboration aims to bridge the gap between world-class athletic performance and the corporate hospitality sector. Under the terms of the agreement, these three athletes will be available as exclusive add-ons for large-scale conferences, corporate dinners, and high-level events hosted at De Vere properties. By sharing their personal experiences from the pinnacle of their respective sports, the ambassadors are set to offer corporate audiences unique, practical insights into the pillars of leadership, teamwork, resilience, and high-stakes performance.
Alan Corlett and Laurie Nicol, Co-CEOs of De Vere, expressed their enthusiasm for the partnership, highlighting the dual purpose of the initiative. “We’re incredibly proud to welcome James, Jess, and Hugo to the De Vere family,” they stated. “It is a privilege to offer them a sanctuary where they can step away from the grueling demands of training, recharge, and enjoy quality time away from the pressures of elite sport. We hope our estates provide the perfect environment for them to relax and reconnect with family and friends.”
For the athletes, the partnership offers a vital outlet for recovery. James Guy, known for his dominance in the pool, noted that finding time to “switch off” is essential after years of intense training. He expressed particular excitement about exploring the grounds and golf facilities at the De Vere Wokefield Estate. Similarly, rugby star Jess Breach emphasized the importance of physical and mental reset, explaining that having access to tranquil, high-quality environments is crucial for her recovery between intense match fixtures and travel schedules. Triathlete Hugo Milner echoed these sentiments, noting that for an athlete constantly on the move, having a consistent, comfortable home-away-from-home is an invaluable asset for his preparation and performance.
Beyond the corporate benefits, the partnership signals De Vere’s ongoing commitment to supporting British sporting talent. By investing in athletes at varying stages of their careers, the hotel group is positioning itself as a hub for both professional inspiration and personal wellbeing.
As the partnership evolves, guests can expect to see these athletes integrated into the De Vere experience, providing a fresh perspective that blends the discipline of professional athletics with the comfort of luxury hospitality. For event organizers looking to elevate their corporate programming, this trio of ambassadors offers a compelling opportunity to bring lessons from the winners’ podium directly into the meeting room.
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