Livpure has partnered with the Hindi film Uttar Da Puttar, a family entertainer that explores themes including physics, metaphysics, Vastu and human belief systems.
According to the company, the association is part of its strategy to engage audiences through films and cultural content. The campaign links the brand with the film’s themes around everyday life, family and well-being.
Nitin Malhotra, chief marketing officer, Livpure, said: “At Livpure, we believe that meaningful engagement comes from participating in conversations that matter to consumers. Uttar Da Puttar is not a conventional film; it explores themes that have intrigued people for generations, from science and energy to belief systems and the way our environments influence our lives.
Its strong family-centric narrative and unique subject matter make it a natural fit for Livpure, a brand that is dedicated to improving everyday living and enhancing household well-being. We are excited to be associated with a story that is both entertaining and thought-provoking.”
The company said the partnership is part of its broader efforts to engage consumers through cultural platforms and content-led associations.
