BRIDGEWATER, N.J. – In a significant escalation of the midterm campaign, a political group aligned with President Donald Trump, MAGA, Inc., has pledged $10 million for television and digital advertisements in the Texas Senate race. According to a Federal Election Commission filing released Saturday, this marks the first major deployment of the group’s funds in a general election contest this cycle.
The massive cash infusion signals a newfound anxiety within the GOP regarding a seat once considered a safe Republican stronghold. The race has tightened considerably due to the surging candidacy of 37-year-old Democratic State Representative James Talarico, who has turned the contest into a genuine battleground.
Texas Attorney General Ken Paxton, who secured the Republican nomination after a Trump-backed upset over incumbent Sen. John Cornyn in a May primary runoff, has found himself on the defensive. With public disapproval ratings for President Trump rising amid domestic concerns over the economy and the ongoing war in Iran, Republican candidates across the nation are facing a difficult political climate. Historically, voters have favored the party out of power during midterm elections, and Democrats are viewing the Texas race as a key indicator of their potential to flip control of both the House and the Senate.
MAGA, Inc., which holds a war chest estimated at approximately $400 million, has faced mounting pressure from GOP candidates and party strategists to begin injecting funds into competitive races. For weeks, Republicans in battleground states have privately clamored for the President to open his campaign coffers.
Speaking to reporters on Friday, President Trump addressed the concerns regarding the timing of his spending. He emphasized that the funds are his to command, asserting that they are separate from the coffers controlled by the Republican National Committee.
“I’m going to spend whatever amount of money necessary to try and help us,” Trump said, though he added that he maintains the discretion to hold back resources for the 2028 election cycle if he deems it necessary.
Trump’s commitment to the Texas race comes despite the controversies surrounding his chosen candidate. The President has publicly acknowledged that Paxton, who has been mired in various public scandals, may not be the most polished media performer.
“You might not like the way he looks, you might not love his look, you might not love his television interviews, but he was the best attorney general in the country, perhaps,” Trump remarked during a White House event earlier this week.
James Blair, who oversees the President’s midterm political operations, sought to reassure anxious Republicans earlier this week that support would arrive in due time. “When it’s all said and done, all Republicans, at least, will be quite pleased and relieved at the support they find,” Blair said.
A spokesperson for MAGA, Inc. did not provide immediate comment on the ad buy.
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