New Delhi: News18 India has launched its ‘Dhurandhar’ campaign, bringing together its prime-time editorial line-up as part of a new brand initiative.
Built around the campaign line, “news jagat ke saare Dhurandhar, ab ek saath, ek manch par”, the initiative features the channel’s prime-time presenters, including Major Gaurav Arya, Arpita Arya, Prateek Trivedi, Amish Devgan, Kishore Ajwani, Sushant Sinha and Aman Chopra.
According to the network, the campaign reflects its editorial positioning and showcases journalists with experience across areas including national security, politics, investigative reporting, field journalism, explanatory news and debate programming.
Jyoti Kamal, managing editor, News18 India, said, “At News18 India, we have always believed that the strength of a newsroom lies in the credibility of its journalists. The ‘Dhurandhar’ campaign is a celebration of that belief. It brings together some of the finest editorial minds in Hindi news, each with a distinct voice and deep expertise.”
Kamal added, “As the way audiences consume news continues to evolve, our responsibility is to meet viewers where they are and deliver journalism that goes beyond reporting headlines. Our focus is on explaining events with accuracy, context and perspective, helping audiences make sense of the stories that matter most.”
Mitul Sangani, chief executive officer, Indian Languages Cluster, Network18, said, “News18 India’s ‘Dhurandhar’ campaign celebrates the unmatched strength of News18 India’s Prime Time line-up and reflects our continued investment in world-class journalism and exceptional talent. With the industry’s finest editorial voices coming together on one platform, we are strengthening our promise to viewers and further cementing News18 India’s position as the preferred destination for Hindi news.”
