Ennismore, the world’s fastest-growing lifestyle hospitality company, has officially announced the signing of Rixos Water World Phuket, marking the debut of the renowned luxury all-inclusive brand in Thailand. In a strategic partnership with Central Group Capital, the hospitality giant aims to redefine the island’s tourism landscape with a resort concept that merges Turkish-inspired hospitality with the vibrant energy of Southeast Asia.
Slated to open in early 2028, the resort is currently under the management of Ennismore and will undergo an extensive renovation to align with the signature Rixos aesthetic. Located along the serene shores of Mai Khao in Phuket’s Thalang District, the property is positioned as a primary destination for travelers seeking both relaxation and high-octane entertainment. Its proximity to major landmarks, including Old Phuket Town and popular beaches, makes it a key addition to the region’s hospitality sector.
Rixos Water World Phuket will be one of the island’s most expansive resorts, featuring over 600 guestrooms and villas. The property’s centerpiece will be a landmark integrated waterpark, designed to serve as a major attraction for families and thrill-seekers alike. Beyond the waterpark, the resort will offer an “all-inclusive, all-exclusive” experience that spans five distinct food and beverage venues. These will feature a range of international cuisines, from authentic Thai and Asian delicacies to Italian and Latin American flavors, reflecting the brand’s “world of choice” philosophy.
For the younger demographic, the resort will feature globally recognized Kids and Teens Clubs, while the Exclusive Sports Club will provide world-class fitness facilities, including an outdoor jungle gym and group classes. Adults seeking a reprieve can retreat to a signature Turkish-inspired spa or enjoy a rotating calendar of live evening performances and music. Furthermore, the development will include one of the largest MICE (Meetings, Incentives, Conferences, and Exhibitions) facilities on the island, positioning it as a prime location for large-scale corporate events.
François Baudin, Chief Business Officer for Rixos and the ALL Inclusive Collection, stated that the move is a vital component of the brand’s expansion across Asia. “With Rixos Water World Phuket and Rixos Phu Quoc Vietnam opening, we are introducing a new audience to our immersive, experience-led approach. We’re excited to bring that energy to Thailand,” said Baudin.
Soravit Chairoj, Managing Partner and Co-Head of Central Group Capital, echoed this sentiment, noting that the project will differentiate Phuket’s market by providing a sophisticated, experience-driven model that appeals to modern global travelers.
This signing is part of Ennismore’s broader effort to dominate the lifestyle all-inclusive segment, with a network now exceeding 70 resorts globally. As a key member of the ALL Inclusive Collection, the upcoming Phuket resort promises to set a new benchmark for luxury travel, blending effortless indulgence with the high-energy entertainment for which the Rixos brand is world-renowned.
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