Bob Iger, the legendary executive who defined the modern era of The Walt Disney Company, is returning to the literary world to set the record straight. Penguin Random House has announced that Iger’s second memoir, One Last Time, is slated for release on March 2, 2027. Co-authored with Dan Schwerin, the book promises to peel back the curtain on Iger’s unexpected return to the CEO chair and the tumultuous period that followed his short-lived retirement.
A Candid Look at a Corporate Turnaround
Iger’s first foray into publishing, 2019’s The Ride of a Lifetime, was widely praised as a masterclass in corporate leadership and strategy. However, One Last Time aims to cover a vastly different, more volatile landscape. According to the publisher, the book will detail the “candid inside story” of Iger’s mission to realign Disney with its core creative values while navigating a global market defined by rapid technological shifts and corporate instability.
The narrative is expected to pull no punches regarding the transition of power from Bob Chapek, his hand-picked successor, back to himself. Iger intends to address the friction that defined their period of leadership turnover, a subject that has already been highlighted in Chapek’s own recent memoir, which painted a critical picture of Iger’s influence.
Navigating the Frontier of AI and Media Disruption
Beyond the boardroom drama, One Last Time promises to be a significant case study for the tech and media industries. Iger’s second term was marked by the explosive emergence of generative AI, which has fundamentally disrupted the entertainment sector’s production pipelines, creative workflows, and intellectual property management.
In the book, Iger is set to discuss how the company grappled with the “rush of AI disruption,” a topic currently at the forefront of every major tech conglomerate. Additionally, the memoir will cover the heavy operational challenges of his second stint, including the massive 2023 Hollywood strikes that brought production to a standstill, the logistical hurdles of navigating proxy battles, and high-profile public controversies, such as the suspension of Jimmy Kimmel. For those following the evolution of Silicon Valley-influenced media, Iger’s perspective on how Disney balanced traditional storytelling with the demands of an AI-driven digital world will likely be the book’s most compelling section.
The Final Word in a Multi-Book Power Struggle
The release of One Last Time in 2027 will arrive in a crowded ecosystem of narratives. Disney has recently been the subject of intense scrutiny, with an upcoming unauthorized book by Wall Street Journal reporter Robbie Whelan expected to frame the company’s recent history as a “Machiavellian power struggle.”
Iger’s book, however, will serve as the definitive final word from the man who stood at the center of the storm. Having officially handed the reins to Josh D’Amaro earlier this year and preparing to exit the board of directors, Iger is positioning this memoir as a “comeback story.”
“It’s about what Disney needed to find its way back to its core values and what that journey taught me about leading in a time of unprecedented challenge and change,” Iger noted in a statement. Whether this account will settle the debates regarding his second term or ignite further controversy in the halls of Hollywood remains to be seen. What is certain, however, is that as Disney continues to integrate advanced technology into its parks and studios, Iger’s reflections on these “bumpy” years will serve as a foundational text for future business leaders navigating the intersection of legacy media and the new tech frontier.
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