Warm weather can leave skin feeling parched and irritated, but there’s one area many women remain too uncomfortable to discuss – intimate skin. Indeed, a survey of 2,000 women revealed that a staggering 83% have experienced intimate dryness at some point in their lives.
The research, conducted by wellness brand NAYDAYA, also uncovered that many women continue to suffer in silence, with stigma stopping them from opening up to friends, family or even their GP about intimate health issues. Consultant gynaecologist Dr Pavan Mihas said: “Women can go through intimate dryness at various stages in their lives.
“Because there’s so much taboo around these topics, it’s inhibiting women from seeking help and it has a massive impact on both physical health and psychological wellbeing.”
With this in mind, NAYDAYA has launched a range of products designed to soothe, cleanse and moisturise intimate skin. The range also carries professional backing, with Dr Anne Henderson, Consultant Gynaecologist and BMS Advanced Specialist, remarking: “I recommend Victory Oil and Victory Cleanse to all my patients who are experiencing hormonal dryness at any stage of life, but especially during menopause, as the ingredients are safe, highly nourishing and emollient even for the most sensitive skin.”
The products have proved enormously popular with shoppers, with the award-winning Vagina Victory Oil accumulating over 100,000 bottle sales and selling out five times since arriving on Boots shelves, reports the Mirror. Right now, shoppers can save 20% with the discount code COMFORT20.
That brings the bestselling Victory Oil down to £22.40 from £28. This fragrance- and hormone-free intimate moisturising oil is designed to provide instant relief from dryness and discomfort, with hydrating ingredients such as mango butter and vitamin E.
There’s also the Victory Cleanse Wash (£22.40, down from £28), a pH-safe cleanser formulated to gently cleanse intimate skin without the stripping bubbles or foam found in many conventional washes. Instead, it contains a blend of nourishing ingredients, including castor seed oil, grapeseed oil, and vitamin E, to help leave skin feeling clean, hydrated, and comfortable.
For those keen to try both products, the Victory Comfort Set combines the cleanser and oil in one bundle. Normally £56, shoppers can currently pick it up for £40.80 with the code.
Beyond NAYDAYA, Luna Daily is another brand concentrating on vulva care. The Everywhere Wash Fragrance Free (£19 at Cult Beauty) features vitamins C, E, and F to help support the skin barrier’s appearance while softening and smoothing it.
Alternatively, for those seeking a more indulgent option, Dr Barbara Sturm’s V Wash (£55) gently cleanses the intimate area while preserving natural oils and essential moisture. The velvety, delicate foam formula is crafted to be soothing, making it an ideal choice for even the most sensitive skin types.
Alongside endorsements from gynaecologists, NAYDAYA has garnered glowing feedback from customers. One shopper remarked: “Miracle products. I can’t live without these two life-changing products that are on repeat – I only wish I’d found them sooner.”
A second customer said: “Transformative products. What I can’t get over is the reduction in odour throughout the day, thanks to the intimate oil and maybe the wash too. As if my body is no longer overreacting to harsh and stripping soap. I feel so much more comfortable.”
However, one three-star review noted: “The bottle is too small. Also, the Victory Oil should come in larger quantities, please.”
On a more positive note, another buyer said: “After years of suffering, my itch is no more. I cannot believe how quickly these bottles of miracle oil worked; within hours, I felt a difference. Now, just after a couple of days, I feel like I could cry at the relief this is bringing.”
While another concluded: “Love this combo. I’m not sure how I got by without these for so long. I feel so comfortable now, no stinging, itching or dryness. Thank you.”
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