It may not have been on everyone’s lips at the Geneva watch fair. But the fact that it was on even some of them was a big shift from the past – prices.
“I think so, yes,” is how Akio Naito, president of the giant Seiko Watch Corporation, replied when asked if customers were growing tired of year-on-year price hikes. For the past decade, he observed, the value of Swiss watch exports has climbed while the number of watches has fallen, thanks to brands pushing unit prices ever higher.
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