Meta’s AI agent, Muse, is hitting significant turbulence just weeks after its launch. While the tool continues to set records for total daily active users, new data indicates a sharp deceleration in growth and a cooling of public interest.
According to the latest figures from TickerTrends, the fervor surrounding the app has begun to wane. In the seven days leading up to October 7, the volume of app reviews for Muse fell to 4,716—an 11.6% drop from the 5,336 reviews recorded the previous week. The slump was particularly pronounced on iOS, which saw a 22.5% decline in review activity, compared to a 7.7% dip on Android. By October 7, daily review counts had plummeted 17.2% from the project’s October 1 peak.
While TickerTrends estimates that Muse reached an all-time high of approximately 2.73 million daily active users (DAUs) on October 6, the velocity of that expansion is stalling. Between September 15 and 22, the app was adding an average of roughly 198,000 new users per day. By the seven-day period ending October 6, that daily growth rate had shriveled to roughly 74,000—a 62.4% decline in momentum since the initial surge.
Analysts note that Muse is trailing behind the adoption trajectory seen during the launch of Meta’s previous social venture, Threads. While Threads faced its own retention struggles, the headwinds facing Muse appear to be as much technical and ethical as they are social.
A growing list of major digital platforms, including Amazon, Costco, and Netflix, have moved to restrict or block the agent. Amazon famously declared a standoff with Meta in September, citing concerns over the assistant’s ability to perform unauthorized shopping actions on behalf of customers.
Beyond platform friction, Muse is battling a PR crisis regarding user privacy. Investigations—including findings by Hunterbrook—have revealed that the agent is capable of compiling dossiers on vulnerable populations, including undocumented immigrants and protesters. Further reports from The Guardian, Reuters, and others have alleged that Muse has compromised private data, including home addresses, personal iCloud photos, and private messages, often without explicit user consent.
Despite these controversies, the agent has found a curious, if unintentional, champion in Marshall Mentz, the chief business officer at TickerTrends. Mentz has utilized Muse to automate a social media campaign for his personal project, “Mind Loft,” a site featuring daily puzzles. Remarkably, Mentz reports that the AI continues to post 48 times a day across multiple platforms without ever billing him, despite persistent automated warnings that his credits are exhausted.
As Meta navigates regulatory skepticism and developer backlash, the “free” utility found by hobbyists like Mentz stands in stark contrast to the growing obstacles preventing Muse from becoming the ubiquitous digital assistant Meta envisioned. With user growth slowing and privacy concerns mounting, the coming weeks will be a critical test for the longevity of the platform.
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