RICHMOND, VA — The Branch Museum of Design, Virginia’s premier destination for the celebration of aesthetic innovation, has officially announced a landmark partnership with Benjamin Moore. This collaboration marks a significant shift in exhibition design, positioning color not merely as a backdrop, but as a primary storytelling device. By integrating Benjamin Moore’s color authority directly into the curatorial process, the museum aims to transform static gallery spaces into immersive, emotive experiences.
“Story is what turns a room full of objects into an exhibition,” said Kristen Cavallo, Artistic Director of The Branch Museum of Design. “Our mission is to engage visitors in design stories that shift how they see the world. That means everything in the room has a job. Benjamin Moore sets the standard for color and coatings, and through their expertise in emotive storytelling, the walls become integral to the entire exhibit.”
This formal partnership follows a year of successful experimentation throughout 2026. In the exhibition Undeniable: The Designs of Christian Siriano and Ashley Longshore, Benjamin Moore’s 2026 Color of the Year, Silhouette AF-655, served as a foundational element. Inspired by the precision of tailored suiting, the deep, sophisticated tone allowed the museum to extend the narrative of high fashion beyond the garments, successfully pulling visitors into the atmosphere of a red-carpet event.
The museum further utilized paint as a narrative instrument during its Americana exhibition, which commemorated the nation’s 250th anniversary. In the Great Hall, curators utilized unfinished walls to symbolize the ongoing nature of the American story. Meanwhile, the Long Gallery—showcasing the grit and independent spirit of Marlboro photography and Harley-Davidson craftsmanship—was coated in Benjamin Moore’s Valley Forge Brown HC-74. This specific choice evoked the texture of the open road, physically grounding the exhibit in the themes of travel and legacy.
Currently, the museum’s Becoming exhibition pushes the intersection of design and sustainability to the forefront. The galleries feature Benjamin Moore’s Eco Spec Interior Paint, a choice that mirrors the exhibit’s focus on artists Thornton Dial and Sanford Kogan, both of whom are known for breathing new life into found materials. The exhibition also debuts the Benjamin Moore 2027 Color of the Year, Webster Green HC-130, alongside other shades from the 2027 Color Trends palette.
“Both Benjamin Moore and The Branch believe in the transformative power of Benjamin Moore’s paint, making this partnership a natural fit,” said Harriette Martins-Szilvasi, Senior Vice President of Marketing at Benjamin Moore. “With paint and color selection as key design decisions, we are invited to enhance and elevate experiential exhibit design.”
As the partnership moves forward, The Branch Museum and Benjamin Moore continue to prove that through the thoughtful application of color, familiar shades can be seen anew, turning walls into powerful, communicative partners in the museum experience.
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