India’s GJEPC joins the Natural Diamond Council under the Luanda Accord, marking a new phase in global natural diamond marketing collaboration.
- GJEPC is the first industry body to join the NDC under the Luanda Accord framework, reinforcing India’s role in natural diamond marketing.
- The Luanda Accord, established last year, unites key global industry players to fund collective marketing efforts for natural diamonds.
- GJEPC, which processes about 90% of the world’s natural diamonds, commits to supporting NDC’s consumer education and category marketing initiatives.
Rapaport Trade Insight:
India’s formal alignment with the NDC underlines the critical need for unified, transparent promotion of natural diamonds amid evolving consumer preferences.
