India’s Resilience and Innovation Shaping the New Global Order: Prasanna Mohile
New Delhi: At the prestigious NDTV World Summit 2026, industry leaders converged to discuss the evolving dynamics of the global landscape, characterized by shifting trade patterns and rapid technological disruption. Among the key voices, Prasanna Mohile, National Head of Corporate Affairs and Executive Board Member at Pernod Ricard India, highlighted India’s unique position as a beacon of stability and transformative growth in a world caught between changing geopolitical orders.
Navigating a Changing World
Addressing the theme “A World Between Orders,” Mohile emphasized that the international community is currently traversing an intermediary phase where traditional business assumptions are being challenged. As supply chains restructure and nations pivot toward new trade alliances, the global environment remains volatile. However, amid this uncertainty, India has emerged as a cornerstone of growth.
“India’s greatest strength is its ability to combine resilience with reinvention,” Mohile noted during his address. He attributed this success to a trifecta of factors: a young, aspirational demographic, robust infrastructure investments, and a relentless focus on reform-driven growth. These elements, combined with a flourishing entrepreneurial spirit, have solidified India’s role as a critical player in the global economy.
Beyond a Market of Scale
Mohile challenged the conventional perception of India as merely a vast consumer market. He argued that the nation must now be viewed as an intellectual and manufacturing powerhouse—a hub for innovation and global influence.
“India is no longer just a destination to sell products; it is a place where businesses can develop new ideas and build for the future,” he stated. This evolution is mirrored in the way Indian consumers are engaging with brands. As disposable incomes rise, there is a marked shift toward discernment. Today’s consumers prioritize craftsmanship, authenticity, and high-quality experiences, driving a trend of ‘premiumisation’ that is reshaping the retail and manufacturing sectors.
Commitment to Local Manufacturing
Pernod Ricard, which has operated in India for over three decades, serves as a case study for this transition. With India now standing as the company’s largest market by volume and its second-largest by revenue, the group is doubling down on its local presence.
Mohile highlighted the company’s major upcoming investment in Nagpur, where they plan to establish their largest malt manufacturing facility. This project is a testament to the organization’s long-term confidence in the “Make in India” initiative and its commitment to strengthening regional supply chains.
Economic Impact and Future Outlook
The scale of corporate contribution to India’s growth remains significant. An independent study by FTI Consulting recently estimated that Pernod Ricard’s operations contribute approximately Rs 43,000 crore to India’s GDP, while supporting around nine lakh jobs across its wider business ecosystem.
“The contribution of an enterprise must be measured not only by how much it grows but also by how much opportunity it creates around itself,” Mohile remarked. Looking ahead, the executive expressed optimism about India’s trajectory. By continuing to foster world-class capabilities and championing local innovation, India is not merely adapting to the shifts in the global order; it is actively helping to define it.
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