Ingram Micro India Appoints Farhana Haque to Drive Platform-Led Growth and SMB Expansion
Ingram Micro India has officially announced the appointment of industry veteran Farhana Haque as its new Country Lead and Executive Director for the Platform Business, effective October 21, 2026. Based out of the company’s Mumbai office, Haque will join the India Executive Leadership Team and report directly to Flavio Moraes Junior, Vice President and Chief Country Executive for Ingram Micro India.
This strategic hire marks a significant milestone in Ingram Micro’s ongoing transition toward a digitally connected, platform-centric business model. By leveraging Haque’s extensive background in enterprise transformation and advanced technology, the organization aims to refine the partner experience and expand its footprint within the critical small and medium-sized business (SMB) segment.
A Vision for Digital Transformation
In her new capacity, Haque will spearhead the company’s efforts to simplify the partner journey through increased automation and seamless integration. A primary focus of her leadership will be the broader adoption of the Xvantage platform—a sophisticated digital ecosystem that enables partners to discover, procure, and manage complex technology solutions with greater efficiency.
Flavio Moraes Junior expressed confidence in the appointment, noting that Haque’s expertise in artificial intelligence (AI) and cloud infrastructure is perfectly aligned with the company’s long-term objectives. “Our ambition is to make it effortless for our partners to navigate the evolving technology landscape,” said Moraes Junior. “Farhana’s deep experience in strategic partnerships and enterprise-level transformation makes her an invaluable asset as we scale our platform business and deepen our commitment to SMB growth.”
Leveraging Deep Industry Expertise
Haque joins Ingram Micro after a distinguished tenure at Microsoft, where she served as Senior Director. During her time there, she was instrumental in driving AI strategy, enterprise transformation, and commercial expansion across modern work and cloud service sectors.
Her professional background also includes a pivotal role at Vodafone, where she managed the Internet of Things (IoT) division, overseeing operations and strategic growth across the Asia-Pacific region. Prior to that, she held the position of General Manager for the Distribution Sector at IBM, focusing on business analytics and organizational change. Her foundational experience began at Infosys, where she gained expertise in SAP projects, alliances, and marketing.
Strengthening the Partner Ecosystem
Haque holds a Bachelor of Engineering in Civil Engineering from the National Institute of Technology, Rourkela, and an MBA in Marketing from the SP Jain Institute of Management & Research. Bringing this blend of technical acumen and business strategy to her new role, she intends to prioritize the alignment of Ingram Micro’s AI and cloud capabilities with streamlined operational execution.
“I am eager to focus on simplifying the partner journey and accelerating the adoption of Xvantage,” Haque stated regarding her new appointment. “My priorities include expanding our presence in key market segments, cultivating deeper partner relationships, and fostering a high-performing business culture.”
As Ingram Micro India continues to push the boundaries of digital distribution, the integration of the Xvantage platform remains central to its strategy. By combining hardware and cloud subscriptions with features such as personalized AI-driven recommendations, instant pricing, and billing automation, the company is positioning itself to provide a comprehensive support structure—ranging from technical assistance and financing to marketing and lifecycle management—for the modern technology landscape.
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