It’s widely understood that Apple products, particularly MacBooks, rarely come with an affordable price tag. While refurbished models or the newer MacBook Neo might offer a more budget-friendly entry point, the general trend is premium pricing, a characteristic that nonetheless draws a dedicated user base. However, recent price hikes across various MacBook models, including the high-end MacBook Pro M5, have made these devices even harder to justify for many consumers. This isn’t an isolated incident affecting only MacBooks; in June 2026, Apple implemented price increases across most of its hardware portfolio. This widespread adjustment is largely attributed to a global memory shortage and the escalating costs of essential computer components, which are now being passed on to customers.
For instance, the 1TB MacBook Pro M5 has seen its price surge by approximately $300, a significant jump that has left many prospective buyers questioning their next move. If you’re regretting not purchasing one earlier in the year, you’re likely deliberating whether to absorb the additional cost now or defer your purchase. The unfortunate reality is that a price reduction isn’t anticipated in the near future, meaning waiting will probably not result in any financial savings. However, there’s a silver lining: Apple is expected to release new products, and if an upgrade is already on your horizon, holding out could allow you to secure a device that offers greater value for your investment.
A compelling reason to delay a purchase is the rumored arrival of the MacBook Ultra. Apple typically unveils its new computer products at its annual Fall event, and in 2026, there’s considerable buzz around a device potentially named the MacBook Ultra. Numerous industry experts and enthusiasts believe this anticipated new laptop could finally introduce an OLED touchscreen experience to the MacBook line, a significant advancement that Apple users have long desired. Setting aside the pricing implications, it would be frustrating to invest a substantial sum in a new MacBook only for a model with enhanced specifications and a major usability upgrade like a touchscreen to launch just a few months later.
Furthermore, while the MacBook Ultra is rumored to feature the existing M5 Pro and M5 Ultra chips, subsequent models are expected to incorporate a next-generation M6 Silicon chip, followed by the AI-focused M7. While these more powerful iterations might not appear until 2027, they could prove worth the wait for those who can afford to hold off. It’s also important to acknowledge that with features such as a touchscreen, combined with the ongoing memory price increases, the MacBook Ultra, if it indeed materializes, is unlikely to be inexpensive. However, when compared to the current elevated price of the MacBook Pro M5, it might offer a superior value proposition.
If your current MacBook is performing adequately and you can comfortably postpone an upgrade, doing so would be the most prudent course of action. For example, an M1 Pro model still capably handles word processing, streaming, and light photo and video editing, even for users who engage in heavy multitasking. While the desire for an upgrade might be present, the possibility of a MacBook Ultra with a touchscreen appearing later this year or early next year provides ample incentive to wait.
Even if the rumored MacBook Ultra doesn’t come to fruition, you won’t have missed out on any deals, as the MacBook Pro M5 is currently at its highest price point. While it’s undoubtedly a powerful machine, as noted by reviewers, its appeal might diminish once models with OLED screens become available. There’s a slim chance the MacBook M5’s price might slightly decrease, but if not, the upgrades offered by Apple’s new MacBooks later this year, particularly those with an M6 processor, could make the wait worthwhile, especially if you’re already prepared to make a substantial investment.
Beyond waiting, another viable option is to consider a “downgrade” if the MacBook Pro’s capabilities exceed your actual requirements. Many users find that a MacBook Air is more than sufficient for everyday needs and occasional demanding tasks. These devices also boast impressive longevity; a MacBook Air used for many years for personal and even school work demonstrates its durability and performance. If a Pro-level model feels necessary but budget constraints are a concern, exploring a MacBook Pro M4, or even an M2, could yield significant savings. Retailers often offer M2 Pro MacBook Pro models on clearance, sometimes for as low as $1,599.
Although the latest MacBook Airs have seen a $200 price increase, they remain available for under $1,500. Reviewers have lauded the MacBook Air M5 for its sleek design, rapid performance, and excellent trackpad and keyboard. For students or individuals with less intensive computing needs, such as web browsing and word processing, the MacBook Neo stands as Apple’s most affordable laptop. Despite a modest $100 price increase, it still retails for under $700, making it significantly more accessible than the entry-level 14-inch MacBook Pro M5, which costs almost three times as much. Reviewers of the MacBook Neo have been particularly impressed by its performance-to-price ratio, with one even stating that it offers “more speed, a brighter screen, and an overall better user experience than any competing $600 Windows PC,” potentially prompting Windows users to reconsider their platform of choice.
In conclusion, unless an immediate and powerful upgrade is absolutely essential, it’s advisable to observe the market for a few months to see what Apple introduces. If your upgrade needs aren’t driven by demanding tasks, exploring a MacBook Air or even the MacBook Neo might surprise you with their capabilities. The prospect of an Apple MacBook featuring an OLED touchscreen, regardless of whether the rumored MacBook Ultra materializes, presents a compelling reason to exercise patience, especially given the current elevated prices of the M5 models.
