Integrated Systems Europe (ISE) is set for a historic transformation in 2027. In a major strategic move to accommodate rapid growth and evolving industry trends, organizers have announced that the world’s leading AV and systems integration exhibition will expand beyond its traditional base at the Fira de Barcelona Gran Via. For the first time, the event will branch out into the historic Fira Montjuïc venue near Plaça Espanya, marking a significant milestone in the show’s ongoing success story in Spain.
The news was confirmed by Mike Blackman, managing director of ISE, during a press briefing at the organization’s Munich headquarters this Tuesday. Blackman revealed that the 2027 edition is projected to be 7 per cent larger than the record-breaking scale of this year’s event. This expansion is designed to meet the increasing demand for space as the audiovisual sector continues to converge with broadcast, content production, and cutting-edge creative technologies.
The 2027 exhibition, which will run from February 2 to February 5, carries the overarching theme, When Worlds Unite. This theme reflects the show’s deliberate effort to bridge the gap between traditional AV and the adjacent markets that are increasingly overlapping with the industry. By integrating the iconic Montjuïc venue, organizers aim to provide a more comprehensive, immersive experience that connects professionals across the technical and creative spectrums.
As part of this expanded footprint, Hall 8 at the Fira Montjuïc will become a key focal point. On February 3 and 4, the space will host the Spark and EdTech Congress Barcelona. This move not only broadens the physical reach of the event but also creates a dual-venue ecosystem that allows for greater segmentation and specialization of content, particularly in the educational technology and creative content sectors.
While the Fira de Barcelona Gran Via remains the primary hub for the core AV exhibition, the inclusion of Montjuïc signifies that the “ISE footprint” is no longer confined by the walls of a single complex. This transition suggests a more agile approach to hosting the massive influx of exhibitors and attendees who flock to Barcelona each winter.
For industry veterans and newcomers alike, the expansion is a clear indicator of the robust health of the pro-AV market. As businesses continue to prioritize integrated digital experiences—ranging from high-end corporate communication tools to sophisticated broadcast infrastructure—ISE is positioning itself to be the primary engine driving this technological synergy.
As the industry looks ahead to February 2027, the focus now shifts to how this multi-venue layout will enhance the attendee experience. Organizers have indicated that further details regarding logistics and specific programming will be released in the coming months, promising that the 2027 edition will be the most ambitious in the show’s long history.
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