PHILADELPHIA — NBC10 is significantly expanding its footprint in the Philadelphia media landscape, announcing a major programming overhaul that will bring new, dedicated newscasts to both television and digital platforms this September. The move is designed to provide viewers with increased access to breaking news, real-time weather updates, and in-depth reporting throughout the day.
Starting Tuesday, Sept. 8, NBC10 will launch a new 2 p.m. daily newscast. Viewers who have frequented the station’s 24/7 streaming channel will recognize the high-energy format, which focuses on delivering headlines every 30 minutes and comprehensive weather updates every 10 minutes. The program is also designed to pivot instantly to live breaking news coverage as events unfold across the region.
The expansion continues into the following week with the debut of a brand-new 7:30 p.m. newscast on Monday, Sept. 14. This evening edition will be available to a wide audience, airing on NBC10, the NBC10 Philadelphia streaming channel, and the station’s mobile app.
Station leadership emphasized that these additions represent a strategic effort to meet changing audience habits by ensuring local journalism is available across multiple formats.
“Our goal is to make NBC10’s local news available whenever and wherever viewers need it,” said Elizabeth Flores, Vice President of News for NBC10 and Telemundo62.
Flores noted that the expansion is rooted in the success of the station’s existing, highly-rated programming. “The performance of our 6 a.m. and 11 p.m. newscasts speaks to the strength and dedication of our newsroom,” she said. “With expanded programming and our 24/7 streaming operation, we are building on that momentum and offering audiences even more access to the reporting, weather coverage and community stories they depend on.”
By bridging the gap between traditional broadcast television and digital streaming, NBC10 aims to solidify its position as a round-the-clock news source. The integration of these new time slots means that viewers can now follow evolving stories with greater frequency, whether they are watching from a television set at home or streaming on a mobile device while on the go.
The new 2 p.m. and 7:30 p.m. newscasts will be accessible via traditional cable and antenna broadcasts, as well as on the NBC10 Philadelphia streaming channel. For those looking to stay connected digitally, the programs can also be accessed through the NBC10 app and the station’s official website. As the media landscape continues to shift toward on-demand and 24/7 news consumption, NBC10’s latest announcement signals a commitment to providing consistent, localized coverage to the Philadelphia area around the clock.
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