A major emergency response was launched in Seaforth this afternoon, Thursday, September 17, after a violent two-vehicle collision resulted in a car crashing directly into a shop front.
Emergency services were alerted to the incident at the junction of Bridge Road and Penrhyn Avenue at approximately 3:55 pm. The crash involved a grey Citroen and a white Kia. Upon impact, the Citroen was forced into the exterior of a commercial property, leaving the vehicle crumpled against the shop’s metal security shutters.
Witnesses at the scene described a chaotic aftermath, with the Citroen’s airbags deployed and its structural integrity severely compromised. Merseyside Fire and Rescue Service (MFRS) crews arrived on the scene at 4:06 pm, just five minutes after being alerted. Firefighters utilized specialized cutting equipment to remove the driver’s side door, allowing them to extract one of the vehicle’s occupants who had become trapped inside the wreckage.
Personnel from the North West Ambulance Service (NWAS) were on hand to assist with the rescue operation. Once extracted, the occupants of the vehicles were transported to the hospital. At the time of reporting, officials have not released details regarding the extent of their injuries or their current medical conditions.
Images taken from the site show a significant police presence cordoning off the area, with the grey Citroen wedged against the storefront. Two fire engines and a specialized search and rescue team remained at the scene for nearly an hour, working to stabilize the vehicle and ensure the surrounding area was safe for the public. The scene was officially handed back to Merseyside Police at 4:35 pm.
The collision caused substantial disruption to local commuters, leading to significant traffic delays throughout the afternoon. Travel monitoring service Inrix reported that Bridge Road was partially blocked, with congestion backing up toward the roundabout at the A5036 Princess Way junction as emergency crews worked to clear the debris. The road has since been reopened to traffic, and normal flow is returning to the area.
A spokesperson for Merseyside Police confirmed the nature of the call, stating: “We were called to the junction of Bridge Road and Penrhyn Avenue at 3.55 pm to reports of a collision involving two vehicles, one of which collided with a building. MFRS and NWAS are on the scene and a road closure is in place.”
Fire officials confirmed that once the trapped occupant was safely extricated, they were conveyed to the hospital for further care. Authorities are continuing to monitor the situation, and local residents are advised that investigations into the circumstances of the crash are ongoing.
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