The Society for Incentive Travel Excellence (SITE) has officially announced the appointment of industry veteran Rebecca Wright, CIS, CITP, as its new Interim CEO. The leadership change comes as the association initiates a comprehensive search for a permanent successor to departing CEO Annette Gregg.
The appointment was confirmed following an extensive selection process directed by the SITE Executive Committee and formally ratified by the SITE International Board of Directors. Wright, a highly respected figure within the incentive travel sector, brings over 15 years of deep industry expertise to the role, combined with an intimate knowledge of the organization’s internal operations.
Wright’s return to the top post is seen as a strategic move to ensure stability and continuity. Her history with SITE is extensive, having served as the President of SITE Chicago and a dedicated chapter leader before stepping into the role of Head of Chapter Engagement in January 2020. Significantly, this is not Wright’s first time at the helm; she previously navigated the association as Interim CEO during a challenging period from October 2020 through November 2022.
Hasan Dinç, President of the SITE International Board of Directors, praised the appointment, reflecting on his previous collaboration with Wright during the global pandemic. “I worked with Rebecca during her first term as Interim CEO when I was President of SITE Türkiye,” said Dinç. “Through the pandemic, she kept our chapters connected to SITE, and I saw first-hand what that meant for them. She brings that same continuity now.”
For her part, Wright expressed deep enthusiasm for stepping back into the leadership position to guide the organization through this transitional period. “It is a privilege to return to SITE and serve this community once again as Interim CEO,” Wright stated. “What has always made SITE special is its people: an exceptional team, committed board and chapter leaders, and the relationships that connect our global community.”
Regarding her immediate objectives, Wright outlined a strategy rooted in collaboration and engagement. “My immediate focus will be on supporting the team, listening closely to our members and chapters, and building on the momentum already established across the association,” she added.
Industry professionals can expect to see Wright back in action on the global stage shortly. She has confirmed that her primary focus in the coming weeks will be reconnecting with members and industry stakeholders, beginning with a major presence at the upcoming IMEX America trade show. Her reappointment is widely viewed as a stabilizing force that will allow the SITE International Board to conduct a thorough and deliberate search for a long-term permanent CEO, ensuring that the association’s global mission remains uninterrupted in the interim.
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