The York Riverbus has officially recorded its most successful summer season to date, cementing its status as a vital component of the city’s transport network and visitor economy. Operated by City Cruises, the service saw a significant 12.4 per cent rise in total passenger numbers throughout the 2026 summer season.
The popularity of the service surged during peak months, with a 14.7 per cent increase in ridership recorded between June and August. The momentum proved to be more than just a seasonal spike, with August marking the busiest month in the service’s history, boasting a 24.7 per cent year-on-year increase. This upward trajectory showed no signs of slowing down as the summer drew to a close, with passenger figures for September climbing by 26.3 per cent compared to the same period in 2025.
The Riverbus provides a unique transit link between riverside holiday parks—including those at Naburn Lock, Acaster Malbis, and Bishopthorpe—and the heart of York at King’s Staith Landing. By offering a scenic, traffic-free alternative to traditional road travel, the service has become a popular choice for tourists and locals alike.
Chris Pegg, Head of Regional Commercial, Sales & Marketing at City Cruises, expressed his pride in the service’s record-breaking performance. “We’re incredibly proud to be celebrating a record year for our Riverbus service in York,” Pegg said. “With some fantastic weather over the summer months, we’ve seen more people choosing to get out on the water and experience the city from a different perspective.”
Pegg noted that the success reflects broader trends in the UK travel sector. As international travel costs remain high, more holidaymakers are opting for domestic “staycations,” with York consistently ranking as one of the country’s most desirable destinations.
“York continues to be a hugely popular destination for UK breaks, and our Riverbus offers visitors and locals alike a scenic, traffic-free way to explore the city,” added Pegg. “As more people choose UK breaks and days out closer to home, the service is playing an increasingly important role in supporting the city’s visitor economy, helping holidaymakers make the most of their time in one of the UK’s most popular holiday cities.”
The surge in demand highlights a shifting preference among travelers who are increasingly prioritizing convenience and leisure during their commutes. For visitors, the service acts as a relaxing introduction to the city, while for residents, it offers a practical and refreshing way to avoid urban congestion. With the 2026 season now concluded on a high note, the Riverbus has successfully solidified its reputation as an essential part of the York experience, proving that travel through the city can be as enjoyable as the destination itself.
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