Leading entertainment company CJ ENM announced that it signed a strategic content partnership with Prime Video India in Mumbai on July 27 to expand the reach of its premium K-content in one of the world’s fastest-growing entertainment markets.
Under the multi-year agreement, more than 100 CJ ENM titles will be made available on Prime Video India over the next two years, including 26 new series alongside a broad selection of the company’s acclaimed library titles.
The partnership is designed to meet the rapidly growing demand for Korean content in India while making CJ ENM’s premium content more accessible to local audiences. Through Prime Video India, CJ ENM will roll out both globally successful franchise IPs and upcoming original series, further strengthening the company’s presence in India and expanding the global reach of Korean storytelling.
To enhance the viewing experience for local audiences, all new titles under the agreement will be available with English subtitles and Hindi, Tamil, and Telugu dubbing, allowing viewers across India to enjoy premium Korean content in their preferred language.
‘Building on our strong global relationship with CJ ENM and the deal announced last year, we’re excited to deepen this collaboration with a sharper focus on India’, said Shilangi Mukherji, director and head, SVOD business, Prime Video India. ‘The popularity of Korean content has been remarkable across our Prime Video markets. Compelling narratives, diverse genres, and memorable characters that transcend borders have fueled a K-content wave that continues to gain momentum year on year. By bringing a curated slate of premium Korean titles to Prime Video, we’re doubling down on our commitment to making the most innovative and captivating stories from Korea accessible to audiences in India’.
The slate kicks off with Yumi’s Cells Season Three, the latest instalment of CJ ENM’s flagship franchise that topped streaming charts in 81 countries, including the USA, Brazil, France, and the UAE. The pipeline also includes globally celebrated hits such as Filing for Love, which ranked No. 1 in 105 countries; the breakout series The Legend of Kitchen Soldier, which captivated global audiences with its innovative production; and the romantic comedy My Bias, My Boss, among others.
‘At Prime Video India, we keep a keen eye on what our customers are watching and what stories resonate with them’, said Manish Menghani, director and head of content licensing, Prime Video, India. ‘The surge in popularity of K-content is undeniable. CJ ENM is one of the biggest entertainment studios in Korea, with an expansive library of much-loved titles such as Legend of the Blue Sea, Prison Playbook, Mother, and A Practical Guide to Love, among several others – all of which will be launching on Prime Video over the next two years. The continued success of our global content deal with CJ ENM is a testament to this growing demand. For us, this deal is not only the natural step forward, backed by customer preferences, but also a reflection of commitment to making Prime Video India the go-to destination for the best international content’.
Jangho Seo, EVP of Platform Division at CJ ENM, said, ‘We are pleased to collaborate with Prime Video India to bring CJ ENM’s acclaimed K-dramas to a wider audience in one of the world’s most dynamic entertainment markets. Prime Video’s unmatched reach in India, combined with its deep investment in local audiences, makes it the ideal partner to amplify our content to millions of new viewers. This partnership reflects our ongoing commitment to expanding the global reach of Korean storytelling. We look forward to connecting more deeply with Indian audiences and sharing the richness and emotional depth of K-dramas with viewers across the region’.
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