Brunswick Corporation has unveiled a major restructuring of its senior leadership team, signaling a strategic focus on digital transformation, artificial intelligence integration, and global expansion. The appointments, which take effect on January 1, 2027, arrive as part of a broader corporate transition that includes incoming CEO Aine Denari succeeding current Chairman and CEO Dave Foulkes.
These leadership shifts underscore the company’s commitment to internal talent development while preparing for a tech-heavy future in the marine recreation sector. By aligning seasoned executives with specialized technology and supply chain roles, Brunswick is positioning itself to navigate an increasingly complex global market.
## Elevating Technology and Artificial Intelligence
At the heart of the reorganization is the appointment of Marco Bracalente as the new Chief Technology Officer. Bracalente, who previously spearheaded product development and engineering for the Navico Group, will now oversee Brunswick’s entire enterprise technology roadmap.
His mandate centers on the advancement of “software-defined vessels,” a trend currently sweeping the automotive and maritime industries. By leveraging his background in engineering, Bracalente will drive innovation in areas such as vessel autonomy, advanced connectivity, and physical AI. In an era where hardware is increasingly dictated by software performance, Bracalente’s leadership is designed to ensure that Brunswick’s diverse portfolio—ranging from propulsion systems to marine electronics—remains at the cutting edge of the digital age.
## Shifting Strategies in Business Acceleration
The role of President of Business Acceleration will be filled by Karly Yuds, who currently manages global supply chain and logistics for Mercury Marine. Yuds has built a reputation for utilizing advanced analytics and AI to fortify supply chain resilience, an essential skill set as the company scales its “Business Acceleration” division.
This division is critical to Brunswick’s long-term growth strategy, as it focuses on democratizing marine access through the Freedom Boat Club, as well as digital-first insurance and financing services. Yuds’s transition into this role highlights the growing importance of data-driven consumer insights. By applying the same rigorous, technology-backed operational discipline she used in supply chain management to consumer-facing services, Brunswick aims to streamline how customers engage with life on the water.
## Navigating Global Markets with Navico Group
Will Sangster, currently the President of Business Acceleration, will step into the role of Executive Vice President and President of the Navico Group. The Navico Group is home to the company’s sophisticated electronics and power management brands, including Simrad and Lowrance.
Sangster’s tenure, which includes more than 15 years at Brunswick and significant experience in international markets such as Europe, Australia, and Asia, makes him uniquely qualified to lead this global division. Under his guidance, the Navico Group is expected to double down on integrated, connected technologies that bridge the gap between human operators and machine intelligence.
## A Cohesive Future-Ready Leadership
Outgoing CEO Dave Foulkes characterized the transition as a testament to the company’s “meticulous long-term talent and succession planning.” The appointments, coordinated with Chief Human Resources Officer Jill Wrobel, represent a clear departure from traditional manufacturing leadership. Instead, the new team is built around professionals who demonstrate deep fluency in the digital systems that define modern consumer experiences.
As Brunswick prepares for its next chapter under Aine Denari, the company is betting that its “deep bench” of talent—specifically those versed in AI, global logistics, and autonomous systems—will allow it to maintain its market dominance. By folding advanced technology into the core of its operations, Brunswick is not merely building boats; it is building a tech ecosystem designed to thrive in the era of connected, automated, and intelligent marine travel.
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