Cardiff-headquartered Cornerstone Finance Group has appointed veteran journalist and communications specialist Gemma Casey to spearhead its evolving PR and corporate communications strategy. The appointment comes at a pivotal moment for the financial services firm, which has seen its turnover soar from £7.161 million in 2024 to £12.712 million in 2025, landing it a spot on the Fast Growth Index UK’s Top 250.
Casey, a former editor at Business News Wales with an extensive background in broadcast media including the BBC and the Press Association, will leverage her decades of expertise to navigate the complex, data-driven landscape of modern financial communications.
## Bridging the Gap Between Finance and Digital Storytelling
In an era where the financial sector is increasingly defined by its digital footprint and the rapid integration of AI-driven insights, Cornerstone’s strategy aims to translate technical expertise into accessible, high-value content. For a company operating across commercial finance, mortgages, insurance, and wealth management, the ability to synthesize complex economic data is paramount.
Casey’s background—which includes a decade-long tenure at NatWest managing regional PR and supporting scaling businesses—positions her to bridge the gap between institutional financial stability and the agile demands of a high-growth tech-forward enterprise. Her role will focus on refining how the Group engages with clients, employees, and the broader industry, ensuring that its messaging remains as dynamic as the market conditions it navigates.
“We are a fast-growth company and we operate in a sector which is fast-paced and continually influenced by economic and geopolitical factors,” said Haydn Thomas, CEO of Cornerstone Finance Group. “This means we need our communications to be agile, on point, and to add value to all our stakeholders.”
## Harnessing Data and AI in Financial Communications
As the financial services industry undergoes a transformation driven by Google’s search innovations and the proliferation of AI-driven market intelligence, companies like Cornerstone are increasingly turning to seasoned communications professionals to manage their digital narratives.
The integration of AI in financial news and analysis has raised the bar for firms that wish to remain visible in search results and industry rankings. Casey’s role is set to help Cornerstone harness the deep knowledge residing within their teams in Cardiff and Sheffield. By transforming internal expertise into professional-grade content, the Group aims to improve its visibility and authority in a crowded digital marketplace.
For Cornerstone, which is currently expanding its adviser network and its Cornerstone Commercial Network, the challenge is to scale its voice alongside its revenue. Casey’s appointment represents a shift toward more proactive, strategic storytelling that moves beyond traditional press releases, focusing instead on long-term authority building and thought leadership in a sector currently sensitive to fluctuating global economic signals.
## Sustaining Momentum in a Competitive Landscape
The rapid growth reported by the group over the last 12 months underscores the necessity of a sophisticated communication framework. As firms compete for visibility on platforms like Google News, the ability to communicate transparently and effectively about growth, service expansion, and financial health is a competitive advantage.
“The Cornerstone team and its networks have a wealth of knowledge as well as insights which are of real value to the wider financial services sector,” Casey stated. “This is a great opportunity to support the firm to build its profile as it continues to expand and grow.”
As Cornerstone continues its recruitment drive in its core hubs, the group is clearly positioning itself to capitalize on the increasing demand for specialist financial services. By professionalizing its communications infrastructure under Casey’s guidance, the company is signaling its intention to be not just a participant in the market, but a defining voice within the UK financial services landscape. With the integration of professional, editorial-led communications, Cornerstone is well-placed to maintain its upward trajectory in both reputation and financial performance.
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