Brand USA has officially unveiled a vibrant roadmap for international travelers in 2027, highlighting a diverse array of milestone anniversaries, landmark openings, and high-profile events that promise to redefine tourism across the United States.
“The USA is ever-evolving, always humming with something new to surprise and delight,” said Fred Dixon, president and CEO of Brand USA. “With the momentum of a historic 2026 carrying toward the LA28 Olympic Games, we believe interest in travel to the U.S. will continue to build. For international travelers, the time to start planning a USA holiday is now.”
The upcoming year is packed with historic observances. Baltimore, Maryland, will celebrate the 200th anniversary of the American railroad, debuting the newly renamed National Museum of Railroad History & Innovation. Meanwhile, San Jose, California, marks its 250th anniversary, and Bristol, Virginia, commemorates the centennial of the legendary “Big Bang of Country Music” recordings. In Hawaii, the iconic “Pink Palace of the Pacific,” The Royal Hawaiian, will celebrate 100 years of luxury hospitality in Waikiki.
Outdoor and cultural enthusiasts have significant new destinations to add to their itineraries. Georgia’s Okefenokee Swamp—the nation’s newest UNESCO World Heritage Site—invites nature lovers to explore its blackwater trails. In the Midwest, Milwaukee will unveil the massive $255 million Nature & Culture Museum of Wisconsin, while Detroit’s historic Motown Museum reopens following a $75 million expansion.
The calendar is also punctuated by major cultural and sporting spectacles. Washington, D.C., will host the 2027 NFL Draft in April, an event expected to draw massive crowds to the National Mall. Baseball fans will flock to Chicago, as the legendary Wrigley Field hosts its first MLB All-Star Game in nearly four decades. Additionally, cinema fans can head to Philadelphia for the world premiere of “Star Wars: The Experience” at the Franklin Institute, or to Boulder, Colorado, which will host the prestigious Sundance Film Festival for the first time in January.
Infrastructure and connectivity are also set to improve, with new international flight paths launching throughout the year. United Airlines is opening a new route between Luxembourg and Newark, while American Airlines will connect Vienna and Philadelphia for the first time. On the West Coast, Alaska Airlines will launch nonstop service from Athens to Seattle, and United will link Okinawa with San Francisco.
From the culinary scene, which includes the opening of Portland’s James Beard Public Market, to new hospitality ventures like the environmentally conscious Sugar House Hotel in Vermont and the adventurous Outbound Yosemite in California, the U.S. tourism landscape for 2027 is designed to appeal to every traveler. Whether it is the historic charm of the East Coast or the innovative landscapes of the West, Brand USA emphasizes that the country is ready to provide a fresh, reimagined experience for visitors from across the globe.
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