Registration Opens for WTM Africa 2027: Setting the Stage for the Continent’s Premier B2B Tourism Showcase
CAPE TOWN — The countdown to Africa’s most significant B2B travel and tourism exhibition has officially begun. Organizers have announced that buyer registration for WTM Africa 2027 is now open, inviting outbound travel buyers, travel technology innovators, and industry decision-makers to secure their attendance for the landmark event.
Scheduled to take place from April 7–9, 2027, at the Cape Town International Convention Centre (CTICC), the upcoming edition is poised to be the most geographically diverse in the event’s history. By bringing together a sprawling roster of global suppliers and emerging destinations, WTM Africa 2027 aims to provide a comprehensive platform to navigate the trends and technologies currently reshaping the travel landscape across the continent and beyond.
“If you’re serious about doing business across the African travel and tourism landscape, this is where you need to be,” says Megan De Jager, Portfolio Director for Travel, Tourism and Sports at RX Africa. According to De Jager, the show’s footprint is expanding significantly, with a robust sales pipeline indicating strong participation from across North, West, East, and Southern Africa, as well as the Middle East. Notably, the 2027 event will feature first-time participants alongside returning regions, including Egypt, Algeria, Nigeria, Benin, Kenya, Uganda, and the UAE, among others.
The City of Cape Town has reiterated its support for the event, which serves as a vital economic engine for the region. “As the premier travel and tourism expo on the continent, this important event creates invaluable opportunities to connect, collaborate and unlock new possibilities for African tourism,” said Cape Town Mayor Geordin Hill-Lewis. “With an even broader range of destinations and industry expertise coming together, this promises to be an exciting edition.”
A central pillar of the event remains the exclusive “Buyers’ Club,” a high-value initiative designed specifically for industry professionals with genuine purchasing and contracting authority. Membership offers tailored advantages, including priority access to new product developments, invitations to exclusive networking sessions with senior decision-makers, and entry to a dedicated Buyers’ Lounge. Furthermore, members benefit from curated content sessions that dive deep into destination trends, travel technology, and emerging market opportunities.
“Buyers come to WTM Africa with clear commercial objectives, so every part of the experience is designed to make their time count,” De Jager added. “We want buyers to leave with valuable contacts, fresh market intelligence, and tangible opportunities for growth.”
As the industry looks toward a future of increased connectivity and digital transformation, WTM Africa 2027 aims to serve as the critical nexus where these global ambitions meet local expertise. Qualified travel buyers and procurement specialists are encouraged to register early to take advantage of the networking opportunities and potential travel discounts on offer.
Registration is now live at www.wtm.com/africa/en-gb/buyers.html.
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