The German National Tourist Office (GNTO) GCC has unveiled a robust outlook for tourism between the Gulf Cooperation Council (GCC) countries and Germany, announcing significant growth milestones during the opening day of the Arabian Travel Market (ATM) 2026.
Despite recent logistical challenges, the German tourism sector reported that overnight stays by GCC visitors reached 1.2 million in 2025, marking a steady increase since 2022. Perhaps more importantly for the German economy, the data revealed that GCC travelers are high-value tourists, with an average expenditure 30% higher than all other overseas visitors, contributing a total of €3 billion to the German economy last year.
Speaking at the Dubai World Trade Centre, Yamina Sofo, Director of the Marketing & Sales Office – GNTO GCC, acknowledged that while the first half of 2026 saw a moderation in growth following a strong January, the decline was directly linked to regional air traffic disruptions. However, Sofo remained optimistic about the future.
“The figures continue to underline Germany’s enduring appeal among GCC travelers and the resilience of demand from the region,” Sofo stated. “The GCC remains Germany’s third-strongest overseas market, and we are confident that there will be a swift recovery when flight schedules return to normal.”
To capitalize on this anticipated rebound, Germany is pulling out all the stops at ATM 2026. A prominent contingent of partners is joining the GNTO on the show floor, including the Lufthansa Group, Visit Berlin, and Value Retail Management.
A major focus of this year’s presentation is the strategic expansion of infrastructure designed specifically for the Middle Eastern market. Munich Airport, which saw 1.6 million passengers on Gulf routes in 2025—accounting for 18% of its total long-haul traffic—is debuting a new 95,000-square-metre Terminal 1 Pier. Designed to handle an additional six million passengers, the facility will serve as a primary hub for regional airlines. In a move to further improve the traveler experience, the Bavarian-Arab Society has also established a dedicated office at the airport to provide personalized support and cultural assistance to arriving guests.
Looking ahead to 2027, the GNTO is launching a multifaceted marketing strategy dubbed “Simply Feel Good,” which emphasizes sustainability, nature, and urban culture. The campaign will leverage a packed calendar of major events to attract visitors, including the 150th anniversary of the Wagner Festival in Bayreuth, the BTHVN 2027 commemoration of Beethoven’s death, and the prestigious documenta 16 contemporary art exhibition in Kassel.
With a blend of luxury, medical, and family-oriented tourism offerings, Germany is positioning itself as a premier year-round destination. Industry stakeholders can view these new offerings firsthand at the Germany stand (EU5150) in the Europe Hall throughout the duration of ATM 2026.
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