The business case for adopting regenerative design


Ramboll’s BROGAN MACDONALD, head of sustainability building structures, and JOHNATHAN MARTINS, global industry lead buildings and cities, on driving value creation and the positive impacts of buildings



| News
| Climate change, Global, Insight, Regeneration, Sustainable building

Regenerative design-diagram Ramboll

Sustainability in the built environment has long been framed as a somewhat simplistic trade-off: higher upfront costs in exchange for lower environmental impacts. That framing is now becoming outdated and increasingly risky in a context of rising costs, regulatory pressure, climate uncertainty and shifting market trends.

A new report by Living Future Europe and Ramboll, Creating a Business Case for Regenerative Design, sets out a different perspective.

It demonstrates that such design offers a credible structured approach to creating long-term value across financial, social and ecological systems, by looking at five lenses of interlinked drivers.

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