River cruise line VIVA Cruises has officially launched its first-ever dedicated travel agent selling guide, marking a strategic move to empower trade partners with comprehensive resources. Designed to streamline the sales process, the new guide acts as a central hub for everything an agent needs to confidently pitch and book the line’s unique river cruise experiences.
The guide underscores VIVA Cruises’ core “freedom, flexibility and choice” philosophy, providing a detailed overview of its nine-ship fleet. Beyond technical specifications, the resource delves into cabin and suite configurations, as well as the line’s signature all-inclusive onboard offering. This comprehensive package includes all meals, flexible dining options across multiple restaurants, and an extensive selection of premium drinks, including wine, spirits, and cocktails. Further perks highlighted in the guide include complimentary Wi-Fi, gratuities, daily minibar replenishment, and Nespresso machines in every cabin.
A significant portion of the guide is dedicated to the VIVA Boutique programme. This section showcases the brand’s newer ships, VIVA BEYOND and VIVA UNIQUE, which elevate the guest experience by featuring more than 50% suite accommodation. These boutique vessels offer guests specialized perks, such as Michelin-star inspired dining at the MOMENTS restaurant and signature shore excursions. For those booking suites, the guide details added luxuries like airport transfers, priority boarding, and personal concierge services.
To assist agents in navigating client needs, VIVA Cruises has included a specialized demographics section. This feature provides common customer profiles and preferences, helping agents tailor recommendations to specific traveler types. Additional chapters cover destination information, onboard wellness facilities like the spa and fitness center, and direct contact details for the VIVA trade team.
Michelle Daniels, director of sales for UK & Ireland and Australia & New Zealand, emphasized that the guide was born directly from the feedback of the company’s retail partners. “Our new travel agent selling guide is very much the result of feedback from our trade partners,” said Daniels. “It gives them all the tools and information they need to confidently sell VIVA Cruises, bringing everything together in one easy-to-use resource. We hope it will support agents in matching clients with the right VIVA Cruises experience and ultimately help them grow their river cruise sales.”
The new selling guide is available to agents immediately, accessible through both the official VIVA Cruises online training portal—found at www.vivacruisesspecialist.com—and in printed format for those who prefer physical collateral. By consolidating fleet details, dining insights, and sales support advice into a single, cohesive document, VIVA Cruises aims to simplify the booking journey and strengthen its growing footprint in the competitive river cruise market.
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